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Do they provide feedback?
Many mystery shopping companies will provide you with a checklist of things you did and didn’t do, but so could a student you hire to do it for you. The best secret shopping companies will provide you with written feedback and let you know how you can improve on the situation next time. |
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Can you change scenarios at any time?
During the month you might launch a new promotion or product that you would like to review. Your mystery shopping company should be able to make changes to scenarios within 2-3 business days without any restrictions. |
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Can you customize your criteria free of charge?
The formula and business strategy that will work for you has to include your brand standards and local nuances. Does their formula promise to magically convert more sales? Well, if they sold that to you, they did the same to every other client they have in your area. Being able to customize your results and assessment criteria is key for your success! |
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Can all of your team members get support?
Even with the most basic packages, the best secret shopping companies will allow your team members to ask questions and get support when they don’t understand what they did or didn’t do. Support should be provided to all team members, not just managers. |
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Can you brand your reports?
It is important that you maintain your brand. The best secret shopping companies should be able to brand and customize a report to ensure it matches to your brand. |
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Can you target shop your team?
Maybe there is a particular agent who needs some extra training. The best secret shopping companies will allow you to target shop a specific person. This means that they will attempt to reach someone in particular during the onsite or telephone shops. |
